What is the main purpose of holding open events on campus according to NCAA rules?

The main purpose of holding open events on campus, according to NCAA rules, is to allow prospective student-athletes to engage with the institution. These events are designed to provide potential recruits with the opportunity to experience the campus environment, interact with current athletes and coaches, and gain insights into what the institution can offer them both academically and athletically. Such engagement is crucial for students to make informed decisions about their future and helps institutions showcase their programs and facilities. Open events foster relationships between prospective student-athletes and the school, which can be essential in the recruitment process while adhering to NCAA guidelines.